marketr: Tidy Calculation of Marketing Metrics Plus Quick Analysis

Facilitates tidy calculation of popular quantitative marketing metrics. It also includes functions for doing analysis that will help marketers and data analysts better understand the drivers and/or trends of these metrics. These metrics include Customer Experience Index <https://go.forrester.com/analytics/cx-index/> and Net Promoter Score <https://www.netpromoter.com/know/>.

Version: 0.0.2
Depends: R (≥ 3.5.0)
Imports: dplyr (≥ 0.8.3), magrittr (≥ 1.5), tidyr (≥ 1.0.0), tibble (≥ 2.1.3)
Suggests: knitr, rmarkdown, ggplot2
Published: 2020-12-18
Author: Chris Umphlett [aut, cre]
Maintainer: Chris Umphlett <christopher.umphlett at gmail.com>
License: CC0
NeedsCompilation: no
Materials: README
CRAN checks: marketr results

Documentation:

Reference manual: marketr.pdf
Vignettes: Introduction to marketr

Downloads:

Package source: marketr_0.0.2.tar.gz
Windows binaries: r-devel: marketr_0.0.2.zip, r-release: marketr_0.0.2.zip, r-oldrel: marketr_0.0.2.zip
macOS binaries: r-release (arm64): marketr_0.0.2.tgz, r-oldrel (arm64): marketr_0.0.2.tgz, r-release (x86_64): marketr_0.0.2.tgz, r-oldrel (x86_64): marketr_0.0.2.tgz
Old sources: marketr archive

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